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    Title
    J.C. Leyendecker : American imagist
    Author
    Cutler, Laurence S.

    Bibliographic Information

    MARC Record

    Full View From Catalog
    Personal Author:
    Cutler, Laurence S.
    Title:
    J.C. Leyendecker : American imagist / Laurence S. Cutler, Judy Goffman Cutler ; & the National Museum of American Illustration.
    Publication info:
    New York : Abrams, 2008.
    Physical description:
    256 p. : ill. (chiefly col.) ; 29 cm.
    Content type:
    text
    Medium:
    unmediated
    Format:
    volume
    Bibliography note:
    Includes bibliographical references (p. [248]-251) and index.
    Contents:
    The golden age of American illustration -- The Leyendecker life -- The Leyendecker look -- The art of advertising in a product-oriented society -- Master of the magazine cover -- Book illustration -- Posters : the people's art -- Leyendecker and the American imagists : a historical perspective.
    Review:
    "J. C. Leyendecker captured lifestyles with superior technical skills, with an imaginative use of subject, and with an originality that many have sought to imitate. Dubbed the "Master of the Magazine Cover" by Norman Rockwell - who modeled both his technique and his career on his mentor - Leyendecker created illustrations that graced the covers of all the leading magazines, including Collier's, The Century, and Scribner's. His 322 covers for The Saturday Evening Post - more than any other artist - were so significant that they changed the way the nation looked at the world, introducing the concept of the New Year's Baby, Mother's Day flowers, and the pairing of football with Thanksgiving, among other seminal ideas." "His work in advertising was equally influential, as he created sustained campaigns for products that ranged from high-fashion menswear to Ivory Soap and Kellogg's Corn Flakes. But he is perhaps best known for his portrayal of the Arrow Collar Man, the first male sex symbol and the first advertising star of either gender." "More than 600 original paintings, photographs, advertisements, and magazine covers, including all 322 for the Saturday Evening Post, testify to the brilliance and importance of this powerful, iconic image maker. The revealing text delves into both his artistic and his personal evolution, uncovering much new material and setting the record straight on many of the questions that had clouded Leyendecker's history until this day. Together the art and text of J.C. Leyendecker restore this groundbreaking artist's rightful position in the pantheon of great American imagists."--BOOK JACKET.
    Personal subject:
    Leyendecker, J. C. (Joseph Christian), 1874-1951--Catalogs.
    Subject term:
    Magazine illustration--United States--20th century--Catalogs.
    Added author:
    Leyendecker, J. C. (Joseph Christian), 1874-1951.
    Added author:
    Cutler, Judy Goffman.
    LCCN:
    2008014691
    ISBN:
    9780810995215 (Abrams)
    ISBN:
    0810995212 (Abrams)

    • Holdings

      HBLL
        Copy Material Location
      NC 975.5 .L4 A4 2008 1 Book Due: 10/22/2020
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